Awards
BSc (Hons)
Code
QAN 601/8701/3
Mode of attendance
Full-time
Duration
3 years
Our industry-focused BSc (Hons) Digital Marketing and Management CIM Accredited Degree aims to prepare you to take advantage of the e-commerce and marketing opportunities offered by social media, data analytics and emerging technologies. By combining business management, digital marketing, web design and app development knowledge, we offer you the skills needed for success in this growing digital business and e-tail sector.
Our BSc (Hons) Digital Marketing and Management offers you skills in digital
marketing, developed through a vibrant mix of training in the fundamentals of
marketing and business management, data analytics, web design and app
design and development. As a graduate of this forward-thinking degree, you’ll be ready to create and manage digital marketing campaigns for the myriad of public and private sector organizations looking to promote their goods and services creatively through online and digital spaces.
Duration: 3 years
You should have a minimum of two GCE A2-level passes (or equivalent),
including any subject; and five GCSEs at grade C or above (or equivalent),
including English Language. You may be required to attend an interview and/or provide a portfolio of work. If English is not your first language you
will need to complete a Secure English Language Test at IELTS 6.0 or
equivalent.
Professional and Academic Skills Development | C 20 credits |
Business Environment | C 20 credits |
Contemporary Issues in Marketing | C 20 credits |
Information Systems and Big Data Analysis | C 20 credits |
Introduction to Data Analytics | C 20 credits |
Financial Decision Making in Business | C 20 credits |
Project Management | C 20 credits |
Enterprise, Innovation and Creativity | C 20 credits |
Customer Insights | C 20 credits |
Planning Campaigns | C 20 credits |
Business Management and Career Development | C 20 credits |
Business Project | C 20 credits |
Dissertation | C 20 credits |
Strategic Management | C 20 credits |
E Commerce and Contemporary Marketing Practice | C 20 credits |
Integrated Digital Marketing Strategy | C 20 credits |
Psychology of Digital Consumer Behaviour | C 20 credits |
Advanced Data Analytics | C 20 credits |
Digital Marketing Techniques | C 20 credits |